Why Marketing Feels Harder Now Than It Did Five Years Ago

If your marketing feels heavier, less effective, or more exhausting than it used to — you’re not imagining it.

In this episode of Run Your Damn Business, we talk about why so many capable small business owners feel stuck right now, even though they’re working harder and doing “all the right things.” This isn’t about motivation or mindset — it’s about real shifts in the online market that most business advice hasn’t caught up with.

I break down what actually changed over the last few years, why strategies that once worked stopped converting, and how small business owners — especially women 40+ — were quietly set up to burn out by content-heavy, visibility-first models.

In this episode, we talk about:

• Why marketing feels harder now than it did a few years ago
• How saturation and loss of trust changed the online landscape
• The shift from social media as a place to learn to a place to perform
• Why visibility alone no longer creates demand
• How content-heavy strategies disproportionately burn out small business owners
• The difference between being seen and being trusted
• What to focus on first when revenue feels unsteady

This episode is about removing self-blame and restoring clarity. The problem isn’t your experience, your work ethic, or your age — the market changed, and it requires a smarter approach.

If you’ve been feeling frustrated, tired, or unsure why your marketing isn’t working the way it used to, this conversation will help you understand what’s actually happening — and where to focus instead.

Hit play, take what you need, and then go run your damn business.

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