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Your podcast should make you the name people know, trust and recommend.

Because having a great show is one thing. Having a show that builds your reputation, attracts the right listeners and creates opportunities for your business is something else entirely.

That's where I come in. I help Canadian women entrepreneurs like you build podcasts that get discovered, establish your authority and make you the go-to name for your expertise.

Your podcast should make you the name people know, trust and recommend.

Because having a great show is one thing. Having a show that builds your reputation, attracts the right listeners and creates opportunities for your business is something else entirely.

That's where I come in. I help Canadian women entrepreneurs like you build podcasts that get discovered, establish your authority and make you the go-to name for your expertise.

It started with a $25 microphone and one of my daughter's baby socks.

When I moved my business online in 2020, everyone told me I needed one piece of long-form content. A blog, a YouTube channel or a podcast.

So I ordered a $25 microphone from Amazon, borrowed one of my daughter's baby socks to use as a pop filter and recorded my first episode in December 2020.

That first month, I got 15 downloads.

And honestly, the next 62 episodes weren't much better.

I was publishing consistently, creating helpful content and following all the advice about how to grow a podcast.

Except it wasn't growing.

And eventually, I started asking myself a different question.

What if I stopped treating my podcast like content and started treating it like part of my business?

Every success has a pattern. You just have to find it.

After 25+ years of building businesses, leading organizations and raising more than $25 million, I knew how to recognize a strategy that wasn't working.

So I stopped following generic podcasting advice and started studying what actually drives discovery, listener growth and authority.

Podcast SEO. Positioning. Listener behaviour. The data behind the charts.

And once I started putting those pieces together, everything changed.

My podcasts grew. Other women started asking how I did it.

And I realized I had something worth sharing.

Then came Small Town Stories.

When I launched my second podcast Small Town Stories, everything I'd learned about podcast growth came together.

Within three days, the new show climbed the Canadian entrepreneurship charts to become a Top 30 podcast, built to 375,000+ plays and reached listeners in over 48 countries.

At the same time, Evergreen Marketing, Simplified had also reached #11 on the Canadian charts, and more women were coming to me for help growing their own shows.

And that's when I knew I wasn't just getting lucky.

I'd figured out how to build shows people could discover, connect with and recommend.

But as I spent more time studying the Canadian charts, I started noticing something.

Where were all the Canadian women?

So... I decided to build the room I wish existed because more Canadian women belong on the podcast charts.

Not because we need more podcasts.

Because there are incredible Canadian women building businesses, sharing ideas and doing work worth knowing about.

But too many of us aren't getting discovered.

And for so long, we've been taking podcast and business advice built for the American market and trying to make it fit ours.

That's why I created The Show.

A Canadian room where women entrepreneurs can grow their podcasts, build their authority and become the names people know, trust and recommend.

And I'd love for you to be part of it. 

JOIN THE SHOW FOR FREE

When I'm not talking about podcasting...

You'll probably find me in ripped jeans, listening to The Tragically Hip, enjoying a glass of wine or hanging out with my backyard chickens in my hometown of Merrickville, Ontario.

Storytelling is a bit of a family affair around here. My husband has been editing my podcasts since the very beginning (and now runs his own podcast editing business, Cardinal Studio), and our daughter has her sights set on becoming a documentarian.

Apparently, we're a family of people who really like a good story.

And while I can happily spend hours talking about podcast SEO, chart rankings and listener behaviour, I believe building a successful business should leave room for a pretty great life outside of it, too.

Your expertise deserves to be discovered.

You've worked too hard building your business to have your best ideas go unheard.

Let's build a podcast that helps more of the right people find you, remember you and recommend you.

There's a seat waiting for you inside The Show. 

JOIN THE SHOW FOR FREE

Join me over on Threads, where I'm your small-town Canadian friend who's talking about podcasting, building the business behind your show and why more Canadian women deserve to be on the charts. Come say hello. I'd love to meet you.

Join me over on Threads, where I'm your small-town Canadian friend who's talking about podcasting, building the business behind them and why more Canadian women deserve to be on the charts. Come say hello. I'd love to meet you.