Want to Stabilize Your Business? Create a Podcast

If your business feels inconsistent — leads up and down, sales unpredictable, marketing exhausting — stability is probably what you’re craving most right now.

In this episode of Run Your Damn Business, I talk openly about why podcasting has been the most stable business asset I’ve ever built — and why it works so well for small business owners who are tired of chasing content, trends, and algorithms just to stay visible.

This is not an episode about becoming a podcaster for the sake of it. It’s a conversation about building an asset that compounds over time, creates trust at scale, and feeds your business consistently — even when you’re not posting every day.

In this episode, we talk about:

• Why stability matters more than growth hacks at this stage of business
• The difference between content you constantly have to create and assets that keep working
• Why podcasting functions as a top-of-funnel business asset — not just content
• How podcasts quietly build trust, authority, and demand over time
• Why podcasting pairs so powerfully with an email list
• What makes podcasting especially effective for small business owners and service providers
• Why this approach supports calmer, more predictable growth

If you’re a woman 40+ running a small business and feeling burned out by content-heavy marketing — but still want a reliable way to attract clients and grow your revenue — this episode will help you see podcasting differently.

Hit play, take what you need, and then go run your damn business.

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