4 Simple Steps to Identify Your Profitable Podcast Niche (In Just 15 Minutes)

Choosing a profitable podcast niche is one of the most important decisions you’ll make if you want your show to actually lead to sales. Yet most people approach podcasting backwards — picking a topic they enjoy, creating nurturing content, and then wondering why their podcast never turns into real revenue.

In this episode of Run Your Damn Business, we’re talking about how to identify a profitable podcast niche using a simple, practical framework you can work through in about 15 minutes. This isn’t about chasing trends or starting a podcast that looks good on paper. It’s about building a profitable podcast that functions as a real business asset, supports your offers, and creates sustainable online visibility without burning you out.

If you’re serious about monetizing a podcast — or monetizing your podcast more intentionally — this episode will help you stop guessing and start making strategic decisions.

I walk you through a four-lane framework that every profitable podcast niche must pass through. Miss one lane, and your show may attract listeners but fail to convert. Nail all four, and your podcast becomes a powerful tool for small business marketing, attracting the right audience, and helping you get more clients without relying on social media algorithms.

In this episode, we cover:

• Why most podcasts never lead to sales (and how to avoid that mistake)
 • Why a profitable podcast niche must connect directly to what you sell
 • How to identify a real, felt problem your audience already knows they have
 • The difference between attention and profit — and why buying behavior matters
 • How audience size impacts conversion rates when monetizing a podcast
 • Why depth of expertise matters more than passion when building a profitable podcast
 • How long-form content supports online visibility and trust better than constant short-form content

You’ll learn how to evaluate your niche through four essential lenses:

1. What you sell — because if your podcast doesn’t point toward an offer, it’s content, not a business asset
2. A real, felt problem — one your audience is already trying to solve
3. Profit potential — proof that people already pay for help in this area
4. Depth and staying power — the expertise you can lead with for years

This episode is especially helpful if you want to use podcasting for business growth, increase online visibility, and turn your expertise into a sustainable revenue stream. Whether you’re starting a podcast or trying to turn an existing show into a profitable podcast, this framework will help you make smarter decisions that lead to real results.

I also share how this approach has supported my own business over the years — helping me generate consistent income, grow intentionally, and avoid the burnout that comes with constant content creation.

If you’re tired of guessing, tired of content that doesn’t convert, and ready to build a podcast that actua

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!