056: The #1 Secret to Creating Content That Converts For Your Next Launch

Imagine this... 

You’ve got a program you’re excited to launch. You’ve been showing up for your audience, sending emails, posting on social, maybe even running a few webinars.

You know your people are out there—but when it comes to planning your content runway, you’re stuck wondering: What do I say each week?

This is such a common problem—and the good news is, there’s a simple solution!

It’s called the five stages of awareness, and once you understand them, you’ll never stare at a blank content calendar again.

In this episode, I’m teaching you how to use the five stages of awareness to plan a full 60-day launch runway. You’ll learn what to say, when to say it, and how to guide your audience step by step from “I don’t even know I have a problem” to “Where’s the link? I’m in.”

By the end of this episode, you’ll know exactly how to:

• Match your content to your audience’s decision-making stage
• Map out 60 days of posts, emails, and lives with confidence
• Create a runway that feels intentional, aligned, and ready to convert

This one is packed with strategies and examples you can start applying today. So grab your coffee, settle in, and let’s get your next launch off the ground the right way.

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!