#021: How to Add Impact to Your Business (Without Starting a Charity)
Apr 28, 2025
You didn’t start your business just to make money.
You started it because you care.
Because you believe you were meant to build something bigger than just a paycheck.
But when you’re trying to figure out how to actually do that — how to add real meaning to your business without getting overwhelmed — it can feel confusing fast.
Do you need to start a charity?
Give away all your profits?
Change your whole business model?
Good news: You don’t.
And today, I want to show you four simple ways you can start making a real difference through the business you already have — no big changes required.
You Don’t Have to Wait
A lot of people think they need to “make it” first before they can make a difference.
They think once they have a bigger audience, more money, a perfect brand… then they’ll give back or stand for something bigger.
But you don’t have to wait.
You have everything you need right now to start using your business as a force for good — even if you're just getting started, even if you’re still growing.
And it doesn’t have to be complicated.
It doesn’t have to be expensive.
It doesn’t have to be scary.
It just has to be real.
Four Simple Ways to Add Impact to Your Business
Here’s what I teach — and what I want you to know:
There are four easy ways you can start making a difference with your business today.
1. Give Back
You can set aside a little bit of what you earn and give it to causes you care about.
It could be donating a small percentage of your sales.
It could be offering a free coaching session or workshop to someone who needs it.
It could be as simple as letting your customers round up their purchase and sending that extra change to a good cause.
It’s not about how much you give — it’s about giving with heart, even in small ways.
2. Advocate
You can use your voice to stand for something you believe in.
Talk about the things that matter to you in your emails, on social media, in your business.
Partner with other businesses that share your values.
Show your customers what you care about — because they care about it too.
When you stand for something, you stand out.
3. Include
You can make sure your business is welcoming to everyone.
That might mean offering payment plans so more people can afford your services.
It could mean making sure your website is easy to use for people with disabilities.
It could mean hiring or partnering with people from different backgrounds.
Inclusion isn’t about being perfect — it’s about opening the door wider.
4. Innovate
You can create products or services that actually solve real problems.
Maybe you sell a t-shirt that raises awareness for a cause you care about.
Maybe you create a program that helps people who usually don’t have access to opportunities.
Maybe you build giving directly into what you sell, so every customer is part of the change.
When your business becomes part of the solution, you don’t just sell — you lead.
You Were Always Meant for More
If you’ve ever felt that tug — that feeling that your business could be about something bigger — you’re not imagining it.
That’s your future calling you forward.
And you don’t have to wait until you’re bigger, richer, or “ready.”
You can start today.
Right where you are.
With exactly what you have.
Because when you build a business that feels good, does good, and pays well?
You’re not just building a brand.
You’re building a legacy.
And the world needs more businesses — and more women — who give a damn.
Listen to the Full Episode
Want to hear the full conversation and get even more ideas on how to start?
🎧 Listen to Episode 021 of The Business of Good:
"How to Add Impact to Your Business (Without Starting a Charity)" [Link]
I’m breaking it all down in simple, real-life steps you can actually use — no charity registration forms required. 😉