There's a version of myself that still thinks burnout is part of the process. 

I don’t like her.

I don’t trust her anymore.

But she’s still in there—whispering that if I just push a little harder, cross one more thing off the list, hustle through one more launch, I’ll finally feel settled.

Except… I never do.

A few weeks ago, I had to reschedule a podcast interview because I was so sick I couldn’t even talk. My body shut down. It said “enough,” and for once—I listened.

The irony? The conversation I had to reschedule was about burnout.

You Can’t Scale from Survival Mode

This week on The Business of Good, I sat down with Masha Kay, a nervous system and breathwork coach who helps high-performing women grow their businesses without sacrificing their wellbeing.

And this conversation cracked something open in me.

Because here’s the truth no one talks about enough in entrepreneurship:

• You can’t scale from survival mode.

• You can’t override your nervous system forever.

• And you shouldn’t have to choose between success and sustainability.

What Burnout Really Looks Like (and Why It’s Not Just About Working Too Much)

Burnout doesn’t always look like collapsing on the couch after a launch.

Sometimes, it looks like checking your calendar for the tenth time and still feeling panicked.
It looks like resenting your work, even when you love your mission.
It looks like overgiving, overthinking, and quietly falling apart behind the scenes.

Masha explains why that happens—not just from a mindset perspective, but from a physiological one.
Because when your nervous system is dysregulated, no strategy in the world is going to stick.

Mindset Is Helpful. But It’s Not the Whole Picture.

We’ve heard a lot in the online business space about mindset, manifestation, and high-vibe thinking. And while those things can help, they don’t go deep enough if your body doesn’t feel safe.

You can’t just “think positive” when your nervous system is still wired for stress.

Masha breaks down how breathwork, emotional processing, and nervous system regulation can help you rebuild capacity—not just to work, but to receive the success you’re working so hard to create.

Building from a Regulated Place Changes Everything

The woman I’m becoming doesn’t hustle her way to the top anymore.
She builds with intention.
She rests without guilt.
She creates impact without running herself into the ground.

This episode isn’t about slowing down for the sake of it. It’s about learning how to build from a place that’s actually sustainable. And honestly? A place that feels better—in your body, your business, and your life.

If You’ve Been Carrying Too Much for Too Long…

This one’s for you.

If you’re tired of running on adrenaline. If success feels heavier than you thought it would. If you’ve been quietly holding it all together while slowly falling apart—start here.

🎧 Click here to listen to What No One Tells You About Burnout and Business Growth

You don’t have to break yourself to build something meaningful.

RESOURCES & LINKS

→ Connect with Masha Kay on Instagram
→ Learn more about her work at mashakay.com
→ Join the Business of Good Collective