You’ve been trying to build a business that makes a difference...
...but the more you try to figure it out, the more overwhelming it becomes.
You’ve taken the courses, downloaded the freebies, and tried to follow the formulas, the funnels and the five-step plans—but none of it seems to fit the kind of business (or the kind of person) you are.
Because this isn’t just about income. It’s about integrity.
It’s about building something that reflects your values, serves your community, and leaves the world better than you found it.
But no one’s showing you how to build that kind of business.
So you stall. Or shrink.
Or try to wedge your mission into someone else’s blueprint—and it just doesn’t work.
You don’t need more generic advice. You need a clear model, a grounded, purpose-first strategy and support that actually understands the kind of work you’re called to do.
Radha Weaver
Textile Artist & Sustainability Educator
“If you want to make a real impact with your business, Jan is the person you need in your corner. She is ethical, values-driven, and genuinely cares about your success, which is so unique in the online business space. I’m so glad I found her!”
HEY YOU. I'M JAN.
I know what it feels like to care deeply — and still feel lost in your business.
To do everything “right” and wonder why it still doesn’t feel aligned. To want your work to mean something… but not know how to say it, sell it, or scale it in a way that feels good.
I’ve been there.
Before this, I spent two decades leading award-winning nonprofits, raising over $25 million, and building movements that changed lives. And still — I found myself burned out, disconnected, and asking the same question so many conscious entrepreneurs quietly carry...
“What am I doing... and does it even matter?”
So I started over. I built a business rooted in purpose. One that blends strategy with soul. One that gives back, gives me life, and grows sustainably, without selling out or shrinking myself.
Now, I help people like you do the same.
Because your mission matters. And your business should reflect that — every step of the way.
LET'S GET STARTED TODAY >>>You could keep spinning your wheels...
You could keep piecing together advice that doesn’t fit. Keep second-guessing yourself. Keep pushing a business that feels off.
Or you could finally have a business that feels aligned, sustainable, and rooted in something real.
You deserve a business that supports your life—not one that drains it.
HERE'S HOW WE MAKE IT HAPPEN
⬇
My signature framework—The 4 Pillars of a Business for Good™—is built on four foundational elements...
Model
Choose the right structure for your mission (nonprofit, social enterprise, or mission-driven for-profit)
Mission
Clarify your cause, audience, impact and authority
Mindset
Step into leadership without burnout or doubt
Money
Create a revenue plan that supports your work and pays you well
This isn’t about trying to fit into someone else’s business model.
It’s about building one that fits you.
Imagine knowing exactly what kind of business you’re building—and how to grow it...
You know how to talk about your offer, who it’s for, and why it matters.
You’re making money in a way that feels aligned with your values.
You’re helping people in a way that actually creates change—without burning yourself out trying to follow advice that was never meant for businesses like yours.
This is what it looks like to build a Business For Good.
It’s possible. And it starts with a simple first step.
And I’ve taken the guesswork out of where to begin with a quiz that points you to the business model that fits you. 👇
*FREE QUIZ*
WHAT'S YOUR SECRET SAUCE AS A PURPOSE-DRIVEN ENTREPRENEUR?
What makes you you—and how can you use that to build a business that blends purpose, profit, and serious momentum? Take my 5-minute quiz to uncover your unique strengths and get a personalized game plan to grow a business that actually fits your mission.
TAKE THE QUIZ NOW!
Hey hun, what's the 411?
Finally—a business email you’ll actually want to open. Each week, I drop straight facts, no fluff—real strategies, fresh insights, and a little inspiration to help you build a profitable, socially meaningful business.
I'm Jan Ditchfield!
I'm an award-winning business strategist, ethical business expert, proud mum, imperfect wife, and host of The Business of Good podcast. Thanks for hanging out in my little corner of the internet!
