IF ANY OF THIS SOUNDS FAMILIAR, YOU’RE IN THE RIGHT PLACE…

✨ You launched your podcast with big intentions — but every time you check your download numbers, they’re still sitting stubbornly low… and you can’t seem to get them to budge.

✨ You pour real time into every episode, but when the episode goes live, the response feels… quiet and it's nothing close to the growth you imagined.

✨ When someone does listen, they often tell you how helpful the episode was — which almost makes it more frustrating because you know the content isn’t the problem… it’s just that not enough people are finding the show.

✨ You’ve tried sharing your episodes on social media, in your emails, and telling people about it whenever you can… but it still feels like you’re pushing your podcast uphill instead of watching it grow naturally.

✨ Or maybe you’re thinking about starting a podcast, but you’ve watched so many people launch shows that seem to disappear into the void… and you’re determined not to spend months creating something that no one ever finds.

Sometimes you catch yourself wondering if all the time you’re putting into podcasting is actually worth it, but deep down you know that there has to be something that actually works — to build a podcast your future clients can't stop binging.

WHAT WOULD IT FEEL LIKE TO WAKE UP AND FIND YOURSELF…

🎧 Opening your podcast dashboard and seeing your downloads numbers climbing — without having to promote a single episode on social media to be found.

🎧 Knowing that when someone searches for the kind of expertise your offer, your podcast is suggested directly to them — putting your voice, your ideas, and your perspective in front of the exact people you want to reach.

🎧 Creating episodes that don’t just disappear after you hit publish, but continue working for you — helping new listeners discover your work, build trust with you, and see you as the authority in your space.

🎧 Seeing your podcast climbing the charts and positioning you as the voice in your industry — people are engaged, your revenue is growing, and your mission is reaching more hearts than ever.

🎧 Feeling calm, confident, and in control of your podcast— because you have a clear plan that doesn’t rely on guessing, burnout, or luck.

Hey! I'm Jan Ditchfield... 

I’M A PODCAST STRATEGIST AND BUSINESS MENTOR WHO HELPS WOMEN TURN THEIR PODCASTS INTO POWERFUL GROWTH ENGINES FOR THEIR BUSINESSES — SO THEY CAN COMMUNICATE WITH CONFIDENCE, BUILD LASTING TRUST, AND GROW THEIR BUSINESS WITHOUT BEING ONLINE 24/7.

Over the years, I’ve worked with hundreds of entrepreneurs who were doing exactly what they were told to do with their podcasts — recording great content, publishing consistently, and showing up for their audience — yet their shows were still struggling to gain traction.

And almost every time, the issue wasn’t the effort they were putting in.

It was the way the podcast itself had been positioned.

Most podcasts are launched backwards. People focus on recording episodes and creating content first, and only later start wondering how the show will actually be discovered.

But podcast platforms are driven by search and category signals, not just consistency. If the title, keywords, positioning, and branding of the show aren’t aligned from the beginning, it becomes incredibly difficult for the right listeners to find it.

The good news is that this is completely fixable!

You don’t need to record more episodes, spend hours trying to decode the algorithm, or guess your way through podcast growth strategies that may or may not work.

And you certainly don't need to be living on social media to find an audience for your show!

What you need is a clear positioning and discoverability strategy that tells the platforms exactly what your podcast is about — and who it’s meant for.

That’s exactly what I’ve designed Podcast Growth Strategy to give you.

Because the truth is, you don’t have to keep doing more to get noticed. You just need a smarter, more strategic way for your podcast to become a powerful visibility engine for your brand.

JAN CAN SHOW YOU WHAT’S POSSIBLE!

“Jan has guided more than 1,200 women through her online courses to build businesses that not only sustain them financially but also align with their deepest values. She’s a mentor who brings her full self to the table and is not afraid to be bold. She leads with clarity, compassion, and presence—and she does it in a way that invites others to do the same.”

-Elaine Dickens, MA, RP, Registered Psychotherapist and Founder of Live Inspired Wellness, Inc. 

PART ONE

STRATEGIC KEYWORD RESEARCH 

Everything starts with understanding what your ideal listeners are actually searching for.

Podcast platforms rely heavily on keyword signals to understand what your show is about and who it should recommend it to. Without the right keywords in place, even great podcasts can remain invisible.

Inside your Podcast Growth Strategy, I’ll research and identify the keywords that give your podcast the best opportunity to be discovered in your niche.

This includes:

• A curated list of 20 strategic keywords specific to your niche and audience
• Keywords designed to support discoverability, ranking, and relevance
• Clear guidance on which keywords matter most for your show’s positioning

These keywords become the foundation for how your podcast is categorized, surfaced, and discovered.

PART TWO

PODCAST TITLE & POSITIONING OPTIMIZATION 

Your podcast title and host positioning play a major role in how the platforms interpret your show.

When your title is vague, clever, or missing strategic keywords, the algorithm struggles to understand what your podcast is actually about — which makes it much harder for new listeners to find you.

That’s why this step focuses on aligning your title and positioning with the right search signals.

Inside this section, you’ll receive:

• A full audit of your current podcast title (if you already have a show)
• Optimized title suggestions designed to improve discoverability
• Strategic keyword stacking within your title
• Host name optimization tied to your area of expertise
• A clear transformation statement that communicates what listeners gain from your show

This ensures that both listeners and podcast platforms immediately understand the value of your podcast.

PART THREE

It also acts as one of the key signals that podcast platforms use to determine how your show should appear in search results and category recommendations.

In this section, I’ll craft a podcast description designed to support both discoverability and positioning.

This includes:

• A fully written podcast description optimized for search and clarity
• Strategic placement of your core keywords
• Messaging designed to position you as the authority in your niche

The result is a description that helps both listeners and podcast platforms immediately understand why your show matters.

PART FOUR

VISUAL & AUDIO AUTHORITY SIGNALS 

Your podcast cover art and audio quality send important signals about the professionalism and credibility of your show.

When your visuals align with your niche and your audio experience is polished, it reinforces the perception that your podcast is worth listening to.

Inside this final section, you’ll receive guidance to strengthen those authority signals.

This includes:

• Cover art optimization direction with three layout, font, and colour concepts aligned with top-performing podcasts in your niche
• Strategic brand colour direction based on competitive positioning
• A sound enhancement recommendation from professional podcast editor and my podcast producer, Mike Gaudet of Cardinal Studio to help elevate the listening experience

These elements help ensure your podcast looks and sounds as strong as the expertise you’re sharing.

WOW — THAT WAS A LOT! CAN I GET A RECAP OF EVERYTHING THAT COMES WITH MY PERSONALIZED PODCAST GROWTH STRATEGY?

Sure can! When you secure your Podcast Growth Strategy, you get you’ll get everything you need to position your podcast for discoverability, attract the right listeners, and set your show up for sustainable growth — including:

WHIP OUT THAT CALCULATOR!

THAT'S A TOTAL VALUE OF $1,844

You can secure your Podcast Growth Strategy today for… 👇

But hurry, this is a limited time offer!

(To pay in American Dollars click here.)

JAN SAID THINGS I HADN’T HEARD BEFORE!

“One of the first things that drew me to Jan is that she was saying a lot of things I really hadn't heard before. At the time, I was hearing a lot of gurus regurgitating the same sort of thing over and over. Your wins are truly Jan's wins, and she really wants to see you succeed. She is not a person just pushing someone else on you or getting you in the door and forgetting about you. She really cares about you, your business, and your success.”

- Maude MacDonald, Author, Retro Lifestyle Influencer, Designer, & Founder of The Retro Quilter