THE STRATEGY ROOM

Weekly podcast strategy support for Canadian women entrepreneurs who want a show that gets found, builds authority and supports the business behind it.

You’ll get my complete podcast strategy framework, the tools to implement it, and time with me every week to ask questions, troubleshoot what isn’t working and make better decisions about your show.

JOIN THE STRATEGY ROOM

IF ANY OF THIS SOUNDS FAMILIAR, YOU’RE IN THE RIGHT PLACE…

⏩ You’ve poured hours into your podcast — planning episodes, recording content, staying consistent — but deep down, you still don’t feel clear on how it’s actually supposed to support the bigger vision of your business.

⏩ You know your podcast could be a powerful authority-building and client-attracting platform… but right now, it mostly feels like another content obligation sitting on your weekly to-do list.

⏩ Every time you sit down to plan new episodes, you find yourself wondering what to say, whether any of this content is actually leading anywhere, and why your podcast still isn’t creating the kind of momentum for your business that you hoped it would by now.

⏩ And honestly? You’re starting to feel frustrated because you know your expertise is stronger than the way your podcast currently represents it. 

You’re tired of following random podcasting advice, and deep down, you know there has to be a different way—a better way—to use a podcast to build authority, attract the right clients, and support the bigger ecosystem of your business instead of constantly feeling disconnected from it. 

WHAT WOULD IT FEEL LIKE TO WAKE UP AND FIND YOURSELF…

☑️ Sitting down to record your podcast knowing exactly what to say, why you’re saying it, and how each episode strategically supports the bigger vision of your business. Gone are the days of constantly scrambling for content ideas that may or may not lead anywhere.

☑️ You feel a new level of confidence because your podcast is doing more than “just putting content out there.” It’s building real authority in your niche, attracting the right listeners, and positioning you as the go-to expert people trust before they ever inquire about working with you.

☑️ Watching your podcast become the most valuable asset in your business — helping you grow visibility, deepen trust, create momentum, and generate clients without needing to live on social media 24/7. Your show finally feels aligned with the level of expertise and ambition you know you bring to the table.

☑️ Say goodbye to rebuilding momentum every single month — instead, you confidently know your podcast is driving sales consistently, and your revenue no longer depends on outdated online marketing tactics and exhausting, never-ending content creation.  

You’re Finally Running a Podcast That Feels Strategic, Intentional, and Fully Integrated Into the Growth of Your Business Without Having To Be Online 24/7!

STRATEGICALLY POSITIONING YOUR PODCAST AS A BUSINESS ASSET IS THE SMARTEST WAY TO BUILD AUTHORITY, ATTRACT READY-TO-BUY CLIENTS, AND CREATE SUSTAINABLE BUSINESS GROWTH — WITHOUT CREATING ENDLESS CONTENT OR CONSTANTLY WONDERING HOW YOUR PODCAST FITS INTO YOUR BUSINESS. 

Hi! I’m Jan Ditchfield.

I HELP WOMEN TURN THEIR PODCASTS INTO STRATEGIC BUSINESS ASSETS THAT BUILD AUTHORITY, ATTRACT CLIENTS, AND DRIVE REAL BUSINESS GROWTH — NOT JUST DOWNLOADS.

When I started podcasting, I was told I “needed” long-form content if I wanted to grow an online business. So I launched a show and did everything I was supposed to do. I recorded episodes. I showed up consistently. I created valuable content.

And I didn’t make a dime.

For an entire year, my podcast generated almost no listeners and zero revenue. It became just another thing on my to-do list — more content for the sake of content.

And I started to resent it. I knew something had to change.

Because I wasn’t interested in creating content for the sake of it — I wanted a business that actually worked. I knew I needed to build something that provided me with both freedom and stability. So I made a decision.

I stopped treating my podcast like nurture content and started treating it as the top of my sales funnel — intentionally designing it to build trust, move listeners through a customer journey, and drive them toward my offers.

The shift was immediate! 

I went from roughly 100 downloads a month to becoming a Top 3% podcast globally and Top 20 host in the Marketing category. My show has generated nearly 50,000 downloads and over $400,000 in revenue — and today, 90% of my business comes directly from my podcast.

That experience taught me something most business owners are never told. Podcasting isn’t a content strategy. It’s a business strategy.

Most podcasters are taught to build audiences. Business owners need to build business systems.

And in today’s online market — where attention is short, trust is fragile, and algorithms constantly shift — a strategic podcast is one of the only platforms that allows you to control discovery, build deep trust at scale, and create evergreen sales without living online 24/7.

The advice you’ve been given about podcasting is incomplete. It’s not about sponsorships. It’s not about ads. And it’s definitely not about creating more content.

It’s about building a business asset that works for you long after you hit publish.

The truth is —you don’t have to choose between living your life and building a profitable business. You just need a podcast that’s built to convert.

Globally Ranked Podcast with Almost 50,000 Downloads

In Revenue Directly From My Podcast

Of Revenue Driven by My Podcast

Years Of Business Experience

Jan Ditchfield is an award-winning podcast strategist for online business owners, host of the Top 3% globally ranked podcast Evergreen Marketing, Simplified, and trusted mentor who helps women build strategic, podcast-powered conversion systems that generate consistent, predictable revenue — so they can grow their business while living their life.

There’s a Better Way to Create Consistent Sales—

and I’m Here to Show You How!

INTRODUCING...

Podcasts That Convert

The ONLY program that gives ambitious coaches, consultants, and course creators a proven blueprint for turning your podcast into a strategic business asset that builds real authority, attracts ready-to-buy clients, and generates consistent revenue — without creating endless content or constantly wondering how your show fits into the bigger picture of your business. 

DOORS ARE CLOSED!

JAN HELPED ME GET CLEAR ON WHAT MATTERS !

"Working with Jan and being part of Podcasts That Convert completely changed the way I think about podcasting. Before this program, I honestly saw it as just “more content” to make. Jan helped me see how a podcast can actually support your business long-term instead of just adding more noise. If you feel like you’re creating content constantly without seeing real momentum from it, I’d absolutely recommend Podcasts That Convert."


- Maude MacDonald, host of The Creative Business Boss - A Top 50 Entrepreneurship Podcast

HERE’S WHAT WOMEN INSIDE PODCASTS THAT CONVERT HAVE ACCOMPLISHED IN JUST 10 WEEKS:

>>> Jumped more than 100,000 podcast rankings after strategically repositioning their show and implementing a targeted podcast SEO strategy.

>>> Started charting in the Top 50 and Top 100 in highly competitive categories like Marketing and Entrepreneurship in both Canada and the U.S.

>>> Gone from creating episodes that weren’t generating business results → to making direct sales from their podcast for the very first time.

>>> Rank as one of the top recommended podcasts in their niche search results — making it easier for ideal listeners to discover, trust, and binge their content organically.

>>> Increased their visibility across the internet through strategic podcast positioning that led to organic backlinks, mentions, and expanded discoverability beyond the podcast apps themselves.

 >>> Built podcasts that feel polished, strategic, bingeable, and aligned with the caliber of business they’re actually trying to build.

You don’t have to hustle harder—there’s a smarter way to build your business, and it starts here. 

WORKING WITH JAN HAS COMPLETELY CHANGED THE WAY I THINK ABOUT PODCASTING!

"Before joining Podcasts that Convert, I was focused mainly on recording episodes to nurture my audience. What I hadn’t fully understood was the power of podcast SEO, discoverability, and building a podcast strategically around the audience you actually want to attract. Jan has a brilliant way of breaking things down so they feel clear, practical and achievable. No fluff, just smart strategy, honest advice and lots of encouragement. What I’ve appreciated most is how supportive and generous Jan is with sharing her knowledge. You can tell she genuinely wants people to succeed. If you’re serious about growing a podcast that actually reaches the right people, I’d absolutely recommend working with her."


- Liz Boswell, host of Leadership Communication in Action - A Top 100 Careers Podcast

Where Smart Entrepreneurs Stop Creating Content —

and Start Installing Business Systems

Welcome to Podcasts That Convert

 

DURING OUR 10 WEEKS TOGETHER, YOU’LL BUILD A STRATEGIC PODCAST CONVERSION SYSTEM WITH A FOUNDATION STRONG ENOUGH TO BECOME THE PRIMARY DRIVER OF YOUR BUSINESS.

Here’s what we’ll build together — step by step:

STEP 1

THE FOUNDATION — VALIDATE YOUR BUYER-READY OFFER

If your offer isn’t positioned to convert, your podcast will feel like more work — not more revenue. And that’s exhausting.

Before you record a single episode, we fix the foundation. We make sure what you’re selling is clear, compelling, and aligned with real buyer demand — so your podcast isn’t trying to “convince” people, it’s simply guiding the right ones forward.

By the end of this phase, you’ll stop wondering why listeners aren’t buying and start building your strategy around an offer designed to convert naturally and consistently.

STEP 2

THE TARGET — DEFINE YOUR BUYER-READY LISTENER

Most podcasters speak to “everyone” and convert no one. That’s why your content feels exhausting — you’re talking, but no one is leaning in.

In this phase, you’ll get crystal clear on the exact listener who is already problem-aware and actively looking for a solution like yours. You’ll map their buying journey so every episode speaks directly to what they’re already thinking.

By the end of this phase, you’ll stop feeling like you’re shouting into the void and start creating episodes that feel like they’re speaking directly to dream clients who are ready to buy.

STEP 3

THE DISCOVERY SYSTEM — INSTALL A STRATEGIC PODCAST SEO SYSTEM

Right now, your visibility feels fragile. One algorithm shift and everything dips — and you’re back to wondering where your next client is coming from.

You don’t need to hustle harder. You need control.

In this phase, you’ll build a complete podcast SEO strategy designed to attract buyer-ready listeners — not just traffic. You’ll research and validate high-intent keywords, learn how to use them strategically in your show title, episode titles, and descriptions, and seed your content around what your ideal client is already searching for. 

By the end of this phase, you’ll stop guessing how people find you and start positioning your podcast to be discovered by listeners who are actively searching for what you sell.

STEP 4

THE BRAND — BUILD A DISCOVERABLE, BINGEABLE AUTHORITY POSITION

When your podcast isn’t strategically positioned, the algorithm doesn’t know who to serve it to — and the right listeners never find you.

In this phase, you’ll use SEO intentionally to shape your show name, title structure, description, and positioning so your podcast is both discoverable and instantly credible. This is where strategy meets psychology — because when your show is positioned correctly, the algorithm serves it up and listeners don’t just click… they stay.

By the end of this phase, you’ll stop feeling invisible in crowded search results and start seeing your podcast attract the right listeners — and trigger the kind of bingeability that builds trust fast.

STEP 5

THE CENTERPIECE — BUILD YOUR PODCAST 6-STAGE AUDIO FUNNEL™

This is where everything shifts.

Instead of publishing random episodes and hoping something lands, you’ll build your Podcast 6-Stage Audio Funnel™ — a psychology-driven sequence designed to move listeners from “this sounds interesting” to “I need this.”

This is the system that transforms your podcast from disconnected content into a strategic listener journey designed to build trust, authority, and sales.

By the end of this phase, you’ll stop watching your sales flatline and start seeing listeners move through a clear, strategic pathway toward your offer — without another exhausting launch.

STEP 6

THE CONVERSION ECOSYSTEM— CRAFT A SYSTEM THAT MOVES LISTENERS TO BUYERS

Creating a great podcast is only part of the equation. If your episodes aren’t strategically connected to the rest of your business ecosystem, listeners may trust you… but never take the next step.

In this phase, you’ll learn how to create intentional conversion pathways throughout your podcast experience — from strategic calls to action and podcast sales pages to SEO-driven show notes designed to convert to sales without feeling salesy. 

This is where your podcast becomes more than content. It becomes an integrated conversion system designed to guide the right listeners naturally toward your offers.

By the end of this phase, you’ll stop wondering how to turn listeners into buyers and start building a podcast ecosystem that supports real visibility, authority, and sales growth.

STEP 7

THE VISIBILITY EXPANSION SYSTEM — EXTEND YOUR PODCAST BEYOND THE PODCAST APPS

Your podcast shouldn’t disappear the moment an episode ends.

In this phase, you’ll learn how to strategically expand the visibility of your podcast through SEO-driven blogging, podcast website pages, backlink opportunities, and sustainable content workflows that continue working long after an episode is published.

You’ll also learn streamlined production and recording systems that help your podcast feel polished, professional, and sustainable without burning yourself out trying to keep up.

By the end of this phase, you’ll stop treating your podcast like isolated content and start building a discoverable authority platform designed to expand your reach across the internet.

STEP 8

THE MOMENTUM SYSTEM — INSTALL A DATA-INFORMED GROWTH STRATEGY

Guessing is exhausting. Posting everywhere and hoping something sticks is even worse.

In this final phase, you’ll build a data-informed growth strategy that helps your podcast expand intentionally — not randomly and without having to rely on social media. 

We’ll break down what your download numbers actually mean, how to interpret listener behaviour, and how to identify which episodes are driving authority and revenue — so you can double down on what’s working and refine what’s not.

By the end of this phase, you’ll stop guessing what’s growing your business and start making clear, confident decisions based on real data — watching your momentum build month after month.

This is your opportunity to stop treating your podcast like “just more content” and start building a strategic business asset that strengthens your authority, attracts aligned clients, and supports long-term business growth with clarity, visibility, and confidence.

YOU NEED JAN IN YOUR CORNER!

"I’ve been podcasting for over five years with over 300 episodes published, but I was doing it all wrong. That all changed when I joined Podcasts That Convert. Before we even hit week two, I started implementing Jan’s simple, actionable changes and saw immediate results. My visibility score went up right away, and the very first episode I released using her strategies earned me the most downloads I had ever gotten in a single day. The results carried over into my launch as well. Using her signature framework to drive people to my waitlist, I had more people sign up than in any previous launch I’ve ever done. If you’re a podcaster who’s been putting in the work but not seeing the growth, this program will show you exactly what’s been missing. Jan doesn’t just teach content — she teaches strategy, and the difference is everything."


- Khristen Massic, host of The Secondary Teacher - A Top 150 How To Podcast

HERE’S HOW DEEPLY SUPPORTED YOU’LL BE INSIDE PODCASTS THAT CONVERT:

 

10 Weeks of Live, Guided Implementation

This isn’t a course you binge and abandon. For 10 weeks, we build this together — live. You’ll know exactly what to focus on each week so you’re not guessing, overbuilding, or falling behind.

Weekly Live Coaching Calls

Every week, you’ll get direct access to me. Ask questions. Get clarity. Workshop your positioning. Tighten your messaging. No spiraling alone in Google at midnight.

Personalized Loom Audits & Strategic Feedback

I’ll review your funnel structure, episode positioning, messaging, and sales bridge — so you’re not left wondering if you’re “doing it right.” You’ll know.

Voxer Access for Real-Time Support

Questions don’t wait for calls. When something comes up, you can reach out and get direction — instead of losing momentum or second-guessing your next move.

The Complete Podcast 6-Stage Audio Funnel™ Framework

You’ll implement the exact persuasion sequence that turns episodes into conversion pathways — the same system responsible for over $400,000 in revenue inside my own business.

The Keyword & Discovery Planner

You won’t guess what to talk about. You’ll build a strategic SEO foundation that attracts buyer-ready listeners who are already searching for what you sell.

The Content Planning & Publishing System

You’ll install a simple backend workflow that keeps your ideas organized, your publishing consistent, and your momentum steady — without burnout or tech chaos.

The Sales Page & Conversion Framework

Warm listeners need a seamless next step. You’ll align your messaging, calls to action, and sales page so there’s zero friction between listening and buying.

The Podcast Optimization & Data System

You’ll learn what your download numbers actually mean, how to track what drives revenue, and how to refine your content so your results compound over time.

Lifetime Access to Recordings

You’ll keep access to every training and replay, so you can revisit, refine, and scale long after the live cohort ends.

 

You’ll walk away with the systems, strategy, and support to build a podcast that attracts the right listeners, supports real business growth, and finally feels aligned with the caliber of business you’re building. 

DOORS ARE CLOSED!

PODCASTS THAT CONVERT ISN’T FOR EVERYONE, BUT IT’S RIGHT FOR YOU IF…

THIS IS FOR YOU IF…

✅ You're ready to step away from the online grind and build something that lasts beyond social media trends and algorithm changes.

✅ You want to scale your revenue in a way that respects your nervous system… without the low-level anxiety that comes from unpredictable launches.

✅ You take your podcast seriously and want it to become the most valuable asset in your business, where your thought leadership compounds, builds trust at scale, and naturally turns into revenue.

✅ You're ready to commit to commit to a 10-week LIVE cohort-style program and show up (either LIVE or by watching the recordings) and want real mentorship to shape a version of your business that aligns with your goals, your capacity, and your actual life.

THIS ISN’T FOR YOU IF…

✖️ You don’t currently have a business or an offer you’re actively selling (or seriously preparing to launch).

✖️ You’re starting a podcast purely as a creative outlet or passion project, rather than as a strategic revenue asset.

✖️ You’re not building or planning to build offers like courses, memberships, coaching programs, DFY services or other scalable online services.

✖️ You’re looking for done-for-you services instead of learning how to build and own your own system.

✖️ You’re unable to commit time over the next 10 weeks to implement what’s taught.

✖️ You’re not open to thinking differently about how podcasting works — or you prefer sticking to traditional models instead of installing a conversion-focused strategy.

WONDERING IF THIS IS RIGHT FOR YOU?LET’S TALK IT THROUGH…

JAN HAS HELPED ME THINK MORE STRATEGICALLY!

"Before joining Podcasts That Convert, I was creating random podcast content week to week. And while creatively, it was fun, I wasn't getting any sales and I was constantly promoting my podcast on social. After working with Jan, I not only have a content system to follow, I've also seen to real impact of SEO and strategy. My ideal clients are finding my podcast and they're buying my offer! If you have a podcast and want to create a business asset out of it, I can't recommend Podcast That Converts enough. Jan really knows her stuff and I don't see anyone teaching the methods she teachers inside this program. It really has revolutionized my business!" 


- Lindsay Smith, host of Market This!, a Top 100 Marketing Podcast

Now It’s Your Turn to Experience What’s Possible!

IT’S DECISION TIME.

You can keep chasing momentum — recording, posting, tweaking, hoping this month lands differently than the last. Or you can install a system that builds stability with one strategic podcast a week.

Podcasts That Convert is your roadmap to turning your podcast into the most valuable asset in your business — one that compounds your thought leadership, builds trust at scale, and drives predictable revenue without burning you out.

Five seats. One clear decision.

If you’re ready to build something that lasts — this is your moment.

DOORS ARE CLOSED!

I CAN’T LET YOU LEAVE THIS PAGE WITHOUT SAYING THIS…

For the last several years, we’ve been handed a very specific model of what it means to grow an online business.

Be everywhere. Post constantly. Launch louder. Perform harder.

We were told that visibility equals volume, and that success belongs to the people willing to hustle the longest.

And for a season, that energy can work. When you’re building something from scratch, momentum matters.

But hustle was never meant to be permanent.

What I see now — in my clients, in my peers, and in myself — is a quiet exhaustion. Smart women who built real businesses are tired of performing. Tired of chasing algorithms. Tired of feeling like their income depends on how “on” they can be this week.

And here’s the part no one says out loud... your audience is tired too.

They don’t want more shallow content. They don’t want louder launches. They don’t want another fake urgency countdown.

They want depth. They want clarity. They want leadership.

The next wave of wildly successful online businesses will not be built by the people doing more.

They will be built by the people who decide to go deeper on one powerful platform and build systems that work in the background.

The women who will thrive in this next era are the ones who stop scattering their energy and start consolidating it.

They will choose one channel, install one strategic engine, and build something searchable, sustainable, and evergreen.

And they will design their businesses around their lives — not against them.

That is what podcasting can become when it’s built correctly.

Not another content obligation or another place to perform. But a long-form authority platform that compounds trust, builds real relationships, and creates revenue without requiring you to be online 24 hours a day.

➡ If you feel yourself entering a season where you are done chasing every new marketing trend…

➡ If you are ready to stop performing and start positioning…

➡ If you want to build a business that feels steady instead of frantic…

Then it may be time to build a new system.

That’s why I created Podcasts That Convert.

Not as another tactic, but as a sustainable structure. One that allows your voice to work for you long after you hit publish. One that supports the life you are trying to create instead of draining it.

And I would be honoured to help you build it.

Let’s build the version of your business that feels steady, strategic, and sustainable.

x Jan