PODCASTS THAT CONVERT
The ONLY program that gives course creators, coaches, and online business owners a proven blueprint for creating a high-converting podcast funnel that builds massive trust, attracts ready-to-buy clients, and generates consistent revenue on autopilot — without relying on unpredictable algorithms or exhausting live launch seasons.
YES, SIGN ME UP!IF ANY OF THIS SOUNDS FAMILIAR, YOU’RE IN THE RIGHT PLACE…
⏩ You sat down at your desk today already bracing, that tight feeling in your chest creeping in as you plan another launch, send another email, post again — knowing you’re doing everything that used to work, but none of it is hitting the same way anymore.
⏩ Your sales are all over the place, your launches aren’t hitting like they once did, and every month feels like you’re starting over instead of building on what you’ve already worked so hard to create.
⏩You’re worried that flatlined sales aren’t just a rough season — they’re the new normal you’ll have to learn to accept.
⏩ And, you’re scared that what you’ve built won’t survive and the dream you’ve worked so hard to create for yourself will have to be left behind.
You’re tired of starting over every month, but deep down, you know there has to be a different way—a better way—to build sales that feel steady, sustainable, and scalable.
WHAT WOULD IT FEEL LIKE TO WAKE UP AND FIND YOURSELF…
☑️ Excited to tackle the day because you have a clear, sustainable sales system built into your business. The days of crossing your fingers before every launch and relying on unstable algorithms are over. You now have consistent, predictable revenue coming in month after month.
☑️ You feel a new level of security and certainty because you’re attracting ready-to-buy clients who come in already sold on your approach. You’re not chasing cold leads anymore because you're building the kind of trust online that moves people forward without hesitation.
☑️ Gone are the days of rebuilding momentum every single month — instead, you confidently know your business is driving sales consistently, and and your revenue no longer depends on outdated online marketing tactics and exhausting, never-ending content creation.
You’re Finally Running a Business With a Sales System You Can Rely On Without Being Online 24/7!
A STRATEGIC PODCAST CONVERSION SYSTEM IS THE BEST WAY TO GENERATE PREDICTABLE REVENUE IN TODAY’S ONLINE MARKET WITHOUT RELYING ON UNSTABLE ALGORITHMS OR EXHAUSTING LAUNCH CYCLES.
Hey! I’m Jan Ditchfield…
I HELP WOMEN TURN THEIR PODCASTS INTO STRATEGIC CONVERSION SYSTEMS THAT DRIVE REAL REVENUE—NOT JUST DOWNLOADS.
When I started podcasting, I was told I “needed” long-form content if I wanted to grow an online business. So I launched a show and did everything I was supposed to do. I recorded episodes. I showed up consistently. I created valuable content.
And I didn’t make a dime.
For an entire year, my podcast generated almost no listeners and zero revenue. It became just another thing on my to-do list — more content for the sake of content.
And I started to resent it. I knew something had to change.
Because I wasn’t interested in creating content for the sake of it — I wanted a business that actually worked. I knew I needed to build something that provided me with both freedom and stability. So I made a decision.
I stopped treating my podcast like nurture content and started treating it as the top of my sales funnel — intentionally designing it to build trust, move listeners through a customer journey, and drive them toward my offers.
The shift was immediate!
I went from roughly 100 downloads a month to becoming a Top 3% podcast globally and Top 20 host in the Marketing category. My show has generated nearly 50,000 downloads and over $400,000 in revenue — and today, 90% of my business comes directly from my podcast.
That experience taught me something most business owners are never told. Podcasting isn’t a content strategy. It’s a conversion strategy.
Most podcasters are taught to build audiences. Business owners need to build sales systems.
And in today’s online market — where attention is short, trust is fragile, and algorithms constantly shift — a strategic podcast is one of the only platforms that allows you to control discovery, build deep trust at scale, and create evergreen sales without living online 24/7.
The advice you’ve been given about podcasting is incomplete. It’s not about sponsorships. It’s not about ads. And it’s definitely not about creating more content.
It’s about building a conversion asset that works for your business long after you hit publish.
The truth is —you don’t have to choose between living your life and building a profitable business. You just need a podcast that’s built to convert.
Globally Ranked Podcast with Almost 50,000 Downloads
In Revenue Directly From My Podcast
Of Revenue Driven by My Podcast
Years Of Business Experience
Jan Ditchfield is an award-winning podcast strategist for online business owners, host of the Top 3% globally ranked podcast Run Your Damn Business, and trusted mentor who helps women build strategic, podcast-powered conversion systems that generate consistent, predictable revenue — so they can grow their business while living their life.
There’s a Better Way to Create Consistent Sales—
and I’m Here to Show You How!
INTRODUCING...
Podcasts That Convert
The ONLY program that gives course creators, coaches, and online business owners a proven blueprint for creating a high-converting podcast funnel that builds massive trust, attracts ready-to-buy clients, and generates consistent revenue on autopilot — without relying on unpredictable algorithms or exhausting live launch seasons.
WHAT IF I TOLD YOU THAT IN 10 WEEKS YOU CAN GO FROM:
>>> Feeling anxious every time you open your dashboard → to confidently running a podcast-powered sales system that brings in consistent, predictable revenue.
>>> Scrambling for dollars using outdated online marketing tactics → to generating consistent, predictable revenue with a modern, sustainable business strategy that works in today’s market in 2026.
>>> Exhausted and on the edge from constantly marketing your business → to operating with clarity and stability—knowing your podcast is driving sales while you’re living your life.
You don’t have to hustle harder—there’s a smarter way to build consistent sales, and it starts here.
ONLY 5 SPOTS are available in this Founding Cohort — and when enrollment closes, it closes. I keep this program intentionally small so every woman inside receives real feedback, real support, and real access.
➡️ PODCASTS THAT CONVERT ONLY OPENS THREE TIMES A YEAR, AND THIS IS THE FIRST AND ONLY TIME IT WILL BE OFFERED AT THIS FOUNDING PRICE. WHEN DOORS REOPEN IN THE SPRING, THE INVESTMENT WILL BE DOUBLED. IF YOU WANT THE MOST HANDS-ON ACCESS AND THE LOWEST PRICE THIS PROGRAM WILL EVER HAVE — THIS IS YOUR TIME.
DOORS CLOSE FOR THE FOUNDING COHORT ON MARCH 6TH AT 9 PM EST / 6 PM PST. NO EXTENSIONS.
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NOW IS THE TIME TO ACT.
JAN HAS HELPED ME THINK MORE STRATEGICALLY!
“One of the best things that I have done as a founder in my own business is actually to work with Jan Ditchfield. She is really approachable, open to questions, and willing to dig in and discuss. Jan is truly who you see—authentic and super smart about business strategy. She will absolutely change the way your business is running.”
- Lindsay White, founder of High Voltage Leadership, Fractional HR Partner, & Leadership Coach
Now It’s Your Turn to Experience What’s Possible!
Where Smart Entrepreneurs Stop Creating Content —
and Start Installing Revenue Systems
Welcome to Podcasts That Convert
DURING OUR 10 WEEKS TOGETHER, YOU’LL BUILD A STRATEGIC PODCAST CONVERSION SYSTEM WITH A FOUNDATION STRONG ENOUGH TO REPLACE UNPREDICTABLE LAUNCHES…
Here’s what we’ll build together — step by step:
STEP 1
THE FOUNDATION — VALIDATE YOUR BUYER-READY OFFER
If your offer isn’t positioned to convert, your podcast will feel like more work — not more revenue. And that’s exhausting.
Before you record a single episode, we fix the foundation. We make sure what you’re selling is clear, compelling, and aligned with real buyer demand — so your podcast isn’t trying to “convince” people, it’s simply guiding the right ones forward.
By the end of this phase, you’ll stop wondering why listeners aren’t buying and start building your strategy around an offer designed to convert naturally and consistently.
STEP 2
THE TARGET — DEFINE YOUR BUYER-READY LISTENER
Most podcasters speak to “everyone” and convert no one. That’s why your content feels exhausting — you’re talking, but no one is leaning in.
In this phase, you’ll get crystal clear on the exact listener who is already problem-aware and actively looking for a solution like yours. You’ll map their buying journey so every episode speaks directly to what they’re already thinking.
By the end of this phase, you’ll stop feeling like you’re shouting into the void and start creating episodes that feel like they’re speaking directly to dream clients who are ready to buy.
STEP 3
THE DISCOVERY SYSTEM — INSTALL A STRATEGIC PODCAST SEO SYSTEM
Right now, your visibility feels fragile. One algorithm shift and everything dips — and you’re back to wondering where your next client is coming from.
You don’t need to hustle harder. You need control.
In this phase, you’ll build a complete podcast SEO strategy designed to attract buyer-ready listeners — not just traffic. You’ll research and validate high-intent keywords, learn how to use them strategically in your show title, episode titles, and descriptions, and seed your content around what your ideal client is already searching for.
By the end of this phase, you’ll stop guessing how people find you and start positioning your podcast to be discovered by listeners who are actively searching for what you sell.
STEP 4
THE BRAND — BUILD A DISCOVERABLE, BINGEABLE AUTHORITY POSITION
When your podcast isn’t strategically positioned, the algorithm doesn’t know who to serve it to — and the right listeners never find you.
In this phase, you’ll use SEO intentionally to shape your show name, title structure, description, and positioning so your podcast is both discoverable and instantly credible. This is where strategy meets psychology — because when your show is positioned correctly, the algorithm serves it up and listeners don’t just click… they stay.
By the end of this phase, you’ll stop feeling invisible in crowded search results and start seeing your podcast attract the right listeners — and trigger the kind of bingeability that builds trust fast.
STEP 5
THE CENTERPIECE — BUILD YOUR PODCAST 6-STAGE AUDIO FUNNEL™
This is where everything shifts.
Instead of publishing random episodes and hoping something lands, you’ll build your Podcast 6-Stage Audio Funnel™ — a psychology-driven sequence designed to move listeners from “this sounds interesting” to “I need this.”
This is the system that turns your podcast into a true sales engine, and the missing link between content and conversion.
By the end of this phase, you’ll stop watching your sales flatline and start seeing listeners move through a clear, strategic pathway toward your offer — without another exhausting launch.
STEP 6
THE PROFIT WORKFLOW — CRAFT A CONVERSION SYSTEM THAT MOVES LISTENERS TO BUYERS
Nothing is more frustrating than doing all the work to build trust… and then watching revenue stall because there’s no clear pathway to purchase.
In this phase, we install the monetization workflow behind your podcast. You’ll learn how to write show notes the algorithm actually recognizes, how to use strategic calls to action that move listeners forward naturally, and how to direct traffic intentionally to a sales page built to convert.
This is where your content stops “hoping” for sales — and starts guiding listeners step by step toward your offer.
By the end of this phase, you’ll stop building trust without results and start running a podcast where every episode has a clear, profitable next step.
STEP 7
THE PRODUCTION PLAN — CREATE, ORGANIZE & STAY CONSISTENT WITHOUT BURNOUT
Right now, publishing can feel heavier than it should. Overthinking your episodes. Re-recording sections. Wondering if your sound is “good enough.” Falling behind and then scrambling to catch up.
In this phase, you’ll install a streamlined production and simple content management system workflow so you always know what’s coming next and never lose momentum.
By the end of this phase, you’ll stop feeling behind and overwhelmed — and start running a podcast that feels organized, professional, and sustainable.
STEP 8
THE MOMENTUM SYSTEM — INSTALL A DATA-INFORMED GROWTH STRATEGY
Guessing is exhausting. Posting everywhere and hoping something sticks is even worse.
In this final phase, you’ll build a data-informed growth strategy that helps your podcast expand intentionally — not randomly and without having to rely on social media.
We’ll break down what your download numbers actually mean, how to interpret listener behaviour, and how to identify which episodes are driving authority and revenue — so you can double down on what’s working and refine what’s not.
By the end of this phase, you’ll stop guessing what’s growing your business and start making clear, confident decisions based on real data — watching your momentum build month after month.
This is your opportunity to replace unstable launches, scattered marketing, and flatlined sales with a podcast conversion system that builds trust, drives revenue, and gives you your stability back.
HERE’S HOW DEEPLY SUPPORTED YOU’LL BE INSIDE PODCASTS THAT CONVERT:
10 Weeks of Live, Guided Implementation
This isn’t a course you binge and abandon. For 10 weeks, we build this together — live. You’ll know exactly what to focus on each week so you’re not guessing, overbuilding, or falling behind.
Weekly Live Coaching Calls
Every week, you’ll get direct access to me. Ask questions. Get clarity. Workshop your positioning. Tighten your messaging. No spiraling alone in Google at midnight.
Personalized Loom Audits & Strategic Feedback
I’ll review your funnel structure, episode positioning, messaging, and sales bridge — so you’re not left wondering if you’re “doing it right.” You’ll know.
Voxer Access for Real-Time Support
Questions don’t wait for calls. When something comes up, you can reach out and get direction — instead of losing momentum or second-guessing your next move.
The Complete Podcast 6-Stage Audio Funnel™ Framework
You’ll implement the exact persuasion sequence that turns episodes into conversion pathways — the same system responsible for over $400,000 in revenue inside my own business.
The Keyword & Discovery Planner
You won’t guess what to talk about. You’ll build a strategic SEO foundation that attracts buyer-ready listeners who are already searching for what you sell.
The Content Planning & Publishing System
You’ll install a simple backend workflow that keeps your ideas organized, your publishing consistent, and your momentum steady — without burnout or tech chaos.
The Sales Page & Conversion Framework
Warm listeners need a seamless next step. You’ll align your messaging, calls to action, and sales page so there’s zero friction between listening and buying.
The Podcast Optimization & Data System
You’ll learn what your download numbers actually mean, how to track what drives revenue, and how to refine your content so your results compound over time.
Lifetime Access to Recordings
You’ll keep access to every training and replay, so you can revisit, refine, and scale long after the live cohort ends.
You’ll walk away with the systems, strategy, and support you need to build a podcast that drives consistent, predictable revenue.
YES — BUILD MY PODCAST SALES SYSTEM!WHEN YOU ENROLL IN PODCASTS THAT CONVERT, YOU ALSO GET THESE BONUSES WORTH $1,046:
$649 VALUE
THE PROFESSIONAL SOUND UPGRADE
Featuring Mike Gaudet of Cardinal Studio
Authority isn’t just what you say — it’s how you sound. In this exclusive bonus, professional podcast editor and my podcast producer Mike Gaudet of Cardinal Studio will deliver a complete Professional Sound Upgrade designed to ensure your show reflects the level of expertise you bring to the mic.
You’ll receive a personalized sound audit with customized, actionable feedback on your current setup and audio quality — so you know exactly what to improve (and what to stop overthinking). Then, inside a live optimization workshop, Mike will walk you through how to properly set up your mic, refine your recording environment, adjust your levels, and record clean, polished audio without expensive gear or technical overwhelm. The result? A podcast that sounds credible, confident, and professionally produced from the very first listen.
$397 VALUE
THE LIST-BUILDING EXPANSION TRAINING
Turn Your Podcast Into a Lead-Generating Machine
Your podcast shouldn’t just build trust — it should grow your email list.
In this exclusive pre-recorded video bonus training, you’ll learn how to create strategic list-building funnels directly from your podcast so you’re consistently capturing fresh, qualified leads — not just downloads.
You’ll discover how to:
🎧 Turn episodes into opt-in opportunities
🎧 Create irresistible lead magnets aligned with your buyer-ready listener
🎧 Move podcast listeners onto your email list seamlessly
🎧 Nurture those subscribers into ready-to-buy clients
This is how you stop relying on social media for visibility and start building an owned audience that compounds over time.
Because real business growth doesn’t happen on rented platforms. It happens on your list.
Wait, there's more...
EXCLUSIVE PAY-IN-FULL BONUS!
DON'T MISS OUT.
$1,000 VALUE
💎 PAY-IN-FULL BONUS: PRIVATE STRATEGY INTENSIVES WITH JAN
When you choose to pay in full, you’ll receive two private 1:1 strategy sessions directly with me.
These aren’t surface-level check-ins. These are focused, strategic conversations designed to sharpen your positioning, refine your podcast conversion pathway, troubleshoot roadblocks, and align your podcast with your larger business strategy.
We’ll look at what you’re building, where you’re stuck, and how to accelerate your results — with direct, personalized feedback that applies specifically to your business.
This is high-touch access that is not offered outside this program.
If you want deeper clarity, faster implementation, and direct strategic refinement — this is where it happens!
Everything you need to grow with confidence is right here—no more going it alone.
Yes, I’m Ready to Join + Claim My Bonuses!
JAN’S GIVEN ME THE MOST VALUE…
“I can hands down say that investing in working with Jan was the best thing I have ever done for my business. She has gone above and beyond to answer questions. When I'm not talking with Jan, I know she's still thinking about my business! Jan will deeply think about your business and give you strategies that are going to take it to the next level.”
- Gina Whitehouse, Conversion Copywriter
ARE YOU READY TO STOP RIDING THE REVENUE ROLLERCOASTER AND BUILD REAL STABILITY?
DON’T WAIT TO INVEST IN PODCASTS THAT CONVERT!
Enrollment for the Founding Cohort Closes March 6th at 9 PM EST / 6 PM PST
There are only 5 founding seats available. When they’re gone, they’re gone.
This program only opens three times per year — and this is the first and ONLY time it will ever be offered at this founding price. When doors reopen in the spring, the investment will be doubled.
If you want in at the lowest price this program will ever have — this is your moment.
Profitable Podcast Kickstarter Bootcampers received an additional $500 discount coupon code.
If you have one, apply it at checkout.
Secure checkout — limited seats remain and your access is confirmed instantly.
(To pay in American Dollars click here)
PODCASTS THAT CONVERT ISN’T FOR EVERYONE, BUT IT’S RIGHT FOR YOU IF…
THIS IS FOR YOU IF…
✅ You're ready to step away from the online grind and build something that lasts beyond social media trends and algorithm changes.
✅ You want to scale your revenue in a way that respects your nervous system… without the low-level anxiety that comes from unpredictable launches.
✅ You take your podcast seriously and want it to become the most valuable asset in your business, where your thought leadership compounds, builds trust at scale, and naturally turns into revenue.
✅ You're ready to commit to commit to a 10-week LIVE cohort-style program and show up (either LIVE or by watching the recordings) and want real mentorship to shape a version of your business that aligns with your goals, your capacity, and your actual life.
THIS ISN’T FOR YOU IF…
✖️ You don’t currently have a business or an offer you’re actively selling (or seriously preparing to launch).
✖️ You’re starting a podcast purely as a creative outlet or passion project, rather than as a strategic revenue asset.
✖️ You’re not building or planning to build offers like courses, memberships, coaching programs, DFY services or other scalable online services.
✖️ You’re looking for done-for-you services instead of learning how to build and own your own system.
✖️ You’re unable to commit time over the next 10 weeks to implement what’s taught.
✖️ You’re not open to thinking differently about how podcasting works — or you prefer sticking to traditional models instead of installing a conversion-focused strategy.
If you’re ready to treat your podcast like the asset it was meant to be — and join the founding cohort — this is your moment.
YES — SAVE MY FOUNDING SEATWONDERING IF THIS IS RIGHT FOR YOU?LET’S TALK IT THROUGH…
How is this different from other podcasting courses?
Will this work for my type of business?
Do I need to already have a podcast?
How much time will this require each week?
What if I can’t attend the live calls?
Is this too advanced for me — or not advanced enough?
What kind of results can I expect?
What if I’m nervous about investing?
IT’S DECISION TIME.
You can keep chasing momentum — launching, posting, tweaking, hoping this month lands differently than the last. Or you can install a system that builds stability with one strategic podcast a week.
Podcasts That Convert is your roadmap to turning your podcast into the most valuable asset in your business — one that compounds your thought leadership, builds trust at scale, and drives predictable revenue without burning you out.
Five founding seats. One clear decision.
If you’re ready to build something that lasts — this is your moment.
JOIN PODCASTS THAT CONVERTS TODAY!
I CAN’T LET YOU LEAVE THIS PAGE WITHOUT SAYING THIS…
For the last several years, we’ve been handed a very specific model of what it means to grow an online business.
Be everywhere. Post constantly. Launch louder. Perform harder.
We were told that visibility equals volume, and that success belongs to the people willing to hustle the longest.
And for a season, that energy can work. When you’re building something from scratch, momentum matters.
But hustle was never meant to be permanent.
What I see now — in my clients, in my peers, and in myself — is a quiet exhaustion. Smart women who built real businesses are tired of performing. Tired of chasing algorithms. Tired of feeling like their income depends on how “on” they can be this week.
And here’s the part no one says out loud... your audience is tired too.
They don’t want more shallow content. They don’t want louder launches. They don’t want another fake urgency countdown.
They want depth. They want clarity. They want leadership.
The next wave of wildly successful online businesses will not be built by the people doing more.
They will be built by the people who decide to go deeper on one powerful platform and build systems that work in the background.
The women who will thrive in this next era are the ones who stop scattering their energy and start consolidating it.
They will choose one channel, install one strategic engine, and build something searchable, sustainable, and evergreen.
And they will design their businesses around their lives — not against them.
That is what podcasting can become when it’s built correctly.
Not another content obligation or another place to perform. But a long-form authority platform that compounds trust, builds real relationships, and creates revenue without requiring you to be online 24 hours a day.
➡ If you feel yourself entering a season where you are done chasing every new marketing trend…
➡ If you are ready to stop performing and start positioning…
➡ If you want to build a business that feels steady instead of frantic…
Then it may be time to build a new system.
That’s why I created Podcasts That Convert.
Not as another tactic, but as a sustainable structure. One that allows your voice to work for you long after you hit publish. One that supports the life you are trying to create instead of draining it.
And I would be honoured to help you build it.
Let’s build the version of your business that feels steady, strategic, and sustainable.
x Jan
YES JAN — I’M READY TO BUILD THIS