You've thought about starting a podcast to grow your business, but then reality hits...
✨ You already have a full plate, and every time you think about starting a podcast, it feels like you’d be adding something big to an already busy schedule… and you’re not sure where that time would even come from.
✨ You’ve gone down the research rabbit hole before—opening tabs, saving posts, trying to piece it all together—but the more you look into it, the more it feels like there are so many moving parts to figure out.
✨ You don’t just want to “start a podcast”… you want it to actually do something for your business—and you’re worried it could easily turn into another content commitment that doesn’t lead to real results.
✨ You’ve seen how easy it is to spend hours creating content (especially on platforms like Instagram) without seeing a real return—and you don’t want your podcast to end up the same way.
✨ Or maybe you’re still in the “I want to do this” phase—but you’ve seen so many podcasts launch and quietly fade out… and you’re determined not to put time and energy into something that never really goes anywhere.
So the idea keeps getting pushed to the side… not because you don’t want it, but because you haven’t found a way to make it feel simple, strategic, and actually worth your time.
What if you could launch a podcast that actually supports your business—without the overwhelm, and without it turning into another time-consuming content cycle?
IMAGINE WHAT IT WOULD FEEL LIKE...
💗 Having a podcast that fits into your business without taking it over—where you know exactly what to create, how to create it, and when it actually matters.
💗 Sitting down to record and not second-guessing yourself… because you have a clear structure and direction for every episode you put out.
💗 Publishing your podcast and knowing it’s not just “going live”… it’s actually working for you—attracting the right people, building trust, and naturally leading them toward your offers.
💗 Seeing your podcast become a consistent source of leads and clients—without relying on constant promotion or chasing attention on social media.
💗 Waking up to new listeners finding your show, connecting with your message, and stepping into your world—because your podcast is positioned to be discovered.
💗 Feeling calm and in control of your content… knowing you’re not stuck on a content hamster wheel, but building something that’s actually moving your business forward.
That’s what happens when your podcast is built with a clear, simple strategy—designed to support your business from the start.
Hi, I’m Jan Ditchfield.
I’M AN EVERGREEN MARKETING EXPERT AND PODCAST STRATEGIST WHO HELPS COACHES, CONSULTANTS AND COURSE CREATORS TURN THEIR PODCASTS INTO POWERFUL GROWTH ENGINES FOR THEIR BUSINESSES — SO THEY CAN COMMUNICATE WITH CONFIDENCE, BUILD LASTING TRUST, AND GROW THEIR BUSINESS WITHOUT BEING ONLINE 24/7.
A few years ago, I picked up a $25 microphone from Amazon and started a podcast—without overthinking it, without a big production setup, and without treating it like “just another piece of content.”
Today, that simple decision has grown into a half-a-million-dollar online business, with my podcast responsible for about 90% of the revenue inside it.
I now host a top 20 marketing podcast, and I consistently publish two episodes a week… which, surprisingly, still takes me less time than creating a single Instagram reel.
But the biggest shift wasn’t in how often I showed up—it was in how I used my podcast.
Instead of creating content just to stay visible, I built my show to attract the right people, build trust quickly, and naturally lead listeners into my offers.
And that approach works!
Podcast listeners are far more likely to buy, with around 62% making a purchase from a show they trust, compared to the small percentage of people who actually convert from social platforms.
And with only 27% of top-ranked podcasts hosted by women, there’s still a wide-open opportunity to stand out in your space.
When you approach it strategically, a podcast becomes more than content—it becomes a reliable, long-term growth channel for your business.
INTRODUCING...
Launch Your Business Podcast
The complete roadmap to launch a client-attracting podcast in 21 days—with a simple, streamlined system that removes the overwhelm and helps you turn your show into a revenue-driving asset from day one.
With Launch Your Business Podcast, Attracting Dream Clients Is As Simple As 1–2–3
CREATE YOUR PODCAST
Create a podcast that’s designed for your business—so every episode works to attract the right people.
LAUNCH YOUR PODCAST
Follow a simple, step-by-step system to get your podcast live in 21 days without getting stuck in tech or perfectionism.
TURN LISTENERS INTO CLIENTS
Turn your podcast into a built-in lead generator that moves listeners into your world—and toward your offers.
LAUNCH YOUR BUSINESS PODCAST IS PERFECT FOR YOU IF YOU ARE:
A COACH
who knows you have valuable expertise to share—but you’re tired of relying on inconsistent content and want a more sustainable way to attract clients. You’re ready to turn your voice and ideas into a platform that builds trust and brings in aligned clients consistently.
A CONSULTANT
who’s done with chasing visibility and wants a smarter way to position yourself as the go-to expert in your space. You’re ready to build authority, simplify your marketing, and create a channel that naturally leads the right people to your services.
A COURSE CREATOR
who’s tired of spending time creating content that doesn’t convert—and wants a better way to connect your audience to your offers. You’re ready to create a podcast that not only grows your audience, but actually moves listeners into buyers.
When you enroll in Launch Your Business Podcast, you’ll follow the 7 P's Framework to build a successful podcast:
Profit
Build your podcast around what you actually sell, so every episode is intentionally designed to lead listeners toward your offers and generate real revenue.
Person
Get crystal clear on your ideal listener, so you’re attracting the right people—those who are not just listening, but are ready to engage, inquire, and buy.
Positioning
Create a clear, compelling show identity that makes your podcast instantly understandable, searchable, and appealing to the people you want to reach.
Packaging
Design a simple, repeatable episode format that takes the guesswork out of what to create, so showing up consistently feels easy and sustainable.
Planning
Map out your content with purpose and direction, so you always know what to say and how it connects back to your business and offers.
Production
Set up your recording and tech in a way that’s simple and efficient, so you can create high-quality episodes without overcomplicating the process.
Promotion
Put a clear strategy in place to get your podcast in front of the right people, so your show doesn’t just exist—it grows and brings in new listeners consistently.
Plus You'll Get These Bonuses That Help You Launch Faster (and Grow Smarter)
$197 VALUE
The Pro-Level Sound Setup Guide
Worried about all the tech stuff? Don’t sweat it—I’ve got you covered!
You’ll get access to a simple, expert-backed guide from my podcast editor Mike Gaudet of Cardinal Studio to improve your audio quality—so your podcast sounds clear, polished, and professional from the very first episode.
No complicated setups or expensive equipment required—just a few smart adjustments that make a noticeable difference in how you show up and how your podcast is experienced.
$297 VALUE
The Podcast Guesting Masterclass
If you’ve ever wondered how people grow their podcasts without constantly posting on social media… this is it.
Inside this bonus, you’ll learn how to get featured on other podcasts in your niche—so you can tap into audiences that are already built, already engaged, and already looking for what you offer.
Instead of trying to grow your show from scratch, you’ll be able to put your voice in front of the right people from day one—and turn those listeners into subscribers, leads, and clients.
This is one of the simplest ways to grow your podcast faster… without creating more content or adding more to your plate.
This Isn’t “Just a Course”
This isn’t one of those programs where you’re left sorting through hours of content, trying to figure out what actually matters.
It’s a simple, no-fluff system designed to help you build as you go—so you’re not just learning about podcasting, you’re actually launching one that supports your business.
Inside, you’ll be guided through a clear, step-by-step Trello-based system that shows you exactly what to do and when to do it, along with a complete podcast strategy designed for real business growth—not just downloads.
This is designed to be a no-brainer investment in a long-term asset that continues to support and grow your business.
When you enroll TODAY, you’ll get instant access to my complete podcasting system!
Because this is a digital product all sales are final. That said, everything inside is designed to be simple, actionable, and immediately usable—so you can start making real progress right away!
Still have questions?
Let me help you with the answers!
I’m already so busy… I want to start a podcast, but do I actually have time for this?
I’m not techy at all… what if I get stuck on the setup?
I feel like there are so many moving parts… what if I get overwhelmed?
Do I have to follow this in exactly 21 days?
What if I’m not consistent enough to keep this going?
Do I need to buy a bunch of expensive equipment or software?
I’m newer to my business… do I need more experience before starting a podcast?
What if I run out of things to say?
Why is this only $47 when other programs are so much more?
Still On The Fence? Before you leave, I just have to say this to you...
If you’ve been thinking about starting a podcast for a while, this probably isn’t the first time the idea has come up.
You already know what it could do for your business.
What’s been missing is a way to do it that feels simple, strategic, and worth your time.
Because a podcast built randomly can feel like more noise…
But a podcast built with intention becomes something else entirely.
It becomes a space where your expertise lands, your audience connects, and the right people start seeing you as someone they want to work with.
You don’t need to be everywhere. You just need one platform that actually works.
And when it’s set up the right way, a podcast can do exactly that.
If this has been sitting on your “I should do this” list…
This is your chance to finally do it in a way that supports the business you’re building.
x Jan
